Publications and Working Papers

Yujie Zhao, Pete Pengcheng Zhou, Zengxiang Chen (2025). The Hidden Cost of Efficiency: Generative AI Reduces Donor Engagement Through Extrinsic Motivation Inferences. Under 2nd Round Review at Journal of Business Ethics.

Yujie Zhao, Pete Pengcheng Zhou, Aojie Zhang, Xinyue Zhou (2025). The Dark Side of Opportunity: High Perceived Economic Mobility Reduces Dependency-Oriented Charitable Behavior. Revising for Resubmission to International Journal of Research in Marketing.

Pete Pengcheng Zhou, Yujie Zhao, Caleb Warren (2025). Do We Communicate with GenAI Differently?. Under Review at Journal of Marketing.

Pete Pengcheng Zhou, Yujie Zhao, Caleb Warren (2025). Bits, Bytes, and Bias: Service Providers Who Use AI Are Seen as Cold and Incompetent. Reject & Resubmit at Journal of Consumer Research.

Bi Yang, Pete Pengcheng Zhou, YooHee Hwang, Yujie Zhao, Anna S. Mattila (2023). The role of social crowding in pay-what-you-want pricing. Annals of Tourism Research.

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Pete Pengcheng Zhou, Mao-Ying Wu, Sebastian Filep, Karin Weber (2021). Exploring well-being outcomes at an iconic Chinese LGBT event: A PERMA model perspective. Tourism Management Perspectives.

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